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Multiplayer Mobile Game

Lead Product Designer
Rockbot, 2017

To stand out from the enterprise music service crowd, Rockbot built a top rated song request app that promised to boost customer interaction with brands. Things got going right away and we were quickly signing businesses and large corporate brands.  

We soon realized that building up excited and engaged customers wasn't the problem. The problem was that some of our highest performing venues were also the most disastified with the service. At peak times the app was so popular that wait times became impossibly long.

Rather than make this incrementaly less painful, we entirely rebuilt the app around competition and created a popular live action multiplayer mobile game. Boosting in-app votes by 14x at the same time. 

I partnered with the head of product to lead design and a small team of engineers and designers through a design sprint and 8 week build cycle to envision, prototype, deploy, test, iterate and redesign the app.

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In order to keep the cost per student low as the student body tripled each year Minerva needed new software to automate much of the routine work performed by staff.
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More Summaries

After improving the operational efficiency of pizza delivery, Zume was ready to transform the entire delivery industry and build a more sustainable food future. 
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After improving the operational efficiency of pizza delivery, Zume was ready to transform the entire delivery industry and build a more sustainable food future. 

Minerva's highly rated student experience was state of the art. But it had never been designed for the much larger class sizes found at top universities — until now.
The Minerva Project, 2018

Minerva's highly rated student experience was state of the art. But it had never been designed for the much larger class sizes found at top universities — until now.

In order to keep the cost per student low as the student body tripled each year Minerva needed new software to automate much of the routine work performed by staff.
Minerva Schools, 2017

In order to keep the cost per student low as the student body tripled each year Minerva needed new software to automate much of the routine work performed by staff.

The song request app quickly became a customer favorite, but with demand came longer wait times. Rather than make this slightly less painful, we rebuilt the app around competition and created a live multiplayer game.
Rockbot, 2017

The song request app quickly became a customer favorite, but with demand came longer wait times. Rather than make this slightly less painful, we rebuilt the app around competition and created a live multiplayer game.